Marketing is about matching what we enjoy giving, with what others are hungry to receive.
Sure, we love to tell stories—but who lies awake late at night, restlessly worrying about “I need a storyteller; where will I find one?"
Pretty much no one is desperate for “a storyteller.” But many people are desperate for what we storytellers can do.
WHAT DO YOU HAVE TO OFFER?
Calling yourself “a storyteller” may be like a political candidate calling herself “a politician”…