A 90 minute workshop - free to supporters of Northeast Storytelling's Sharing the Fire Conference. Others: contact http://www.nestorytelling.org for pricing.
What is an “authentic” story? A story or image that evokes the real value you provide to those you serve through your products or services.
Inauthentic marketing uses storytelling to create “sparkle,” to draw attention indiscriminately. But authentic stories are shaped to draw the attention of those yearning for what your organization offers.
This workshop will help you:
- Understand how stories can communicate experience from one human brain to another;
- Know where to look for the experiences that connect what your organization is passionate about offering with those who are hungry to receive it; and
- Try out some simple techniques for shaping those stories for maximum impact.
Location: Hotel 1620, Plymouth, MA
For more info: nestorytelling.org